How to respond to a photography pricing inquiry

Most photography enquiries open with a price question, and answering it badly costs the booking either way - a bare number invites comparison shopping, and no number reads as evasive. These lead with the package rather than the figure.

3 replies - free to copy or install

The messages

Copy any of these as they are, or install the photography pack to keep them on your keyboard. Anything in brackets is a blank the app fills as you send.

  1. Inquiry response

    Hi [Client Name], thanks for reaching out about [Shoot Type]! I'd love to work with you. Are you available for a quick call to talk details?

  2. Package and pricing

    Here's what I offer for [Shoot Type]: [Packages]. Happy to tailor something to what you have in mind.

  3. Booking confirmation

    You're booked! [Shoot Type] on [Date] at [Time], [Location]. A [Deposit] deposit holds the date.

These are part of the Photography pack, which installs all 9 replies in one tap.

Questions

Should you tell a photography client your prices upfront?
Give a starting figure and what it includes rather than a bare rate. A number with no context gets compared against every other number; a package explains what the difference buys.
How do you respond to someone who says your photography is too expensive?
Do not discount on the spot. Offer a smaller package instead - fewer hours or fewer edited images - so the price moves because the scope moved.

More photography messages

Save your first reply in under a minute.

Then never type it again. Free to download, no account and no card - five replies of your own, and the keyboard in every app. Pro is $19.99 a year or $2.99 a month after a 7-day trial.

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